Within the place based context, industry sectors both compete and combine to viably create the basis of prosperity.

Collective action, based on common interest and strategic intent plays a major role in positioning the industry in its market, with government and with the surrounding community, in particular in ensuring the contribution it makes.

The industry positioning and development framework is designed to contribute to a sustainable future. It provides a framework for collaborating in areas of common interest while recognising the necessary role of competition. The approach provides a logic to development and basis for influencing policy and regulatory decisions.